let me tell your story with simple design + strong branding in all your collateral.
Everything your company displays, says, does and produces has to reflect the core ideas, goals and values of its business. It’s about distilling your brand down to the basics and telling your story.
Designing a logo requires expansive research, creative exploration and a keen eye for fine detail. It’s about distilling your brand down to the basics and telling your story. I partner with my clients to execute thoughtful logo design that is recognizable and symbolizes, in it’s simplest form, what the brand stands for.
Whether it is a stylized mark or a simple font based logo that you are working for, let’s get to know one another and create something beautiful, something that stands out in a room, something that is so you!
{You can’t have one without the other, sort of like hot chocolate and marshmallows. }
"Brand" {the perceived emotional image as a whole} "Identity" {is the visual aspect that forms part of the overall brand}
What is your story? Everything your company displays, says, does and produces has to reflect the core ideas, goals and values of its business. Each of these elements must be strategically developed to work as a whole. It should be consistent, direct and stimulating for your audience. Brand isn’t only about your company’s design aesthetic, it’s about making an impression on your audience, one that makes a lasting impact.
“Erica was a delight to work with on the project, as she listened and understood what our requirements wer. We needed a new logo designed for a company that we were establishing. She presented a series of ideas and tactfully negotiated the right path for my business partner and I to follow. Having worked the design, she found the best solution for printing all the collateral. It was a real pleasure to work with her and we will certainly use her services again going forward.”
1. DISCOVERY MEETING
A me to get to know you type of meeting over a cup cup of coffee or tea if you prefer.
2. INTERPRET + RESEARCH
Getting the full picture of your brand from: basic adjectives, themes, typical clients to investigating what your competitors are doing.
3. THE THREE C'S
Click, Collect & Compile. Half of developing a beautiful brand or design is research.
4. DESIGN
Where I get to work presenting you with 3-4 base designs. This stage is a conversation. Great communication creates great design!
5. THE GRAND FINALE
Once your logo is compiled to 1 design from your feedback, i'll get it all shiny, sparkly and ready to be shown to the world!
